Client Survey: Web Redesign

Please complete the client survey with as much detail as possible. Your submission will be reviewed carefully and we will reply with an estimate and proposal as soon as possible. Thank you.

General Information

What is the name of your company and your current (or intended) URL?:

Who are the primary contacts from your organization, and who has final approval on the project? Please list contact information:

What is your intended launch date for the new site? Are there any outside considerations that might affect the schedule?:

Do you have a specific budget range already established for this project? Can this project be divided into phases if needed?:

Current Site

Do you feel your current site promotes a favorable user experience? Why or why not?:

What specific areas of your current site do you feel are successful? Why are they successful?:

What shortcomings exist with the current site, and what three things would you change on the site today if you could?:

Have you conducted usability tests or gathered visitor feedback for your current site? If so, please include any results:

How important is it to maintain your current look and feel, logo, and branding?:

Reasons for Redesign

What are the main reasons you are redesigning your site (outdated site, changes to business model, services, audience)?:

What are your primary online business objectives with the site redesign? Please discuss both long- and short-term goals:

What is the main business problem you hope to solve with the site redesign? How will you measure the success of the solution?:

What existing strategy (both on- and offline) is in place to meet the new business objectives?:

Audience / Desired Action

Describe a typical site visitor. How often are they online, and what do they generally use the web for? Give basic demographics::

What is the primary “action” the site visitor should take when coming to your site (make a purchase, become a member, search for:

What are the key reasons why the target audience chooses your company’s products and/or services (cost, service, value)?:

How many people (as far as you can tell) access your site on a daily, weekly, or monthly basis? How do you measure usage? Do you:

Perception

Use a few adjectives to describe how your site visitor should perceive the new site. (Examples include prestigious, friendly, co:

How is your company currently perceived offline? Do you want to carry the same kind of message through your website?:

How does your company differentiate itself from competitors? Do you think your current audience differentiates you from your com:

List the URLs of any sites you find compelling. What specifically do you like about these sites?:

Content

Will this site use existing content from the current site? If so, what is the source, who is responsible for approval, and has t:

What is the basic structure of the content, and how is it organized? Is it a complete overhaul of the current site or an expansi:

Describe visual elements or content that should be utilized from your current site or marketing materials (logo, color scheme, n:

Technology

What is your target platform and browser? Whom can we talk to in your organization to help respond to technical issues?:

Are there specific technologies (Flash, JavaScript, DHTML, etc.) that you would like to use in the site? If so, how will they en:

Will you have database functionality (dynamic content generation, personalization/login)? Do you already have a database in plac:

Will you have a need for secured transactions (e-commerce)? Do you already offer transactions online? Please describe in detail.:

Will you require other specific programming needs (such as personalization or search capability)? Please describe in detail.:

Marketing / Updating

How do most people find out about your current website? What kind of triggers prompt a visit (referral links, incentives, search:

Briefly, what are your short-term marketing plans (specifically, for the site redesign and the 6 to 12 months following launch)?:

Do you have an existing or planned marketing strategy in mind to promote this site redesign? If so, please describe:

How often do you intend to update the site? Who is responsible for updating and providing content?:

Additional Notes / Comments

Please take as much space as you need:

Client Survey: Web Redesign

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